Unlocking Profit Potential - Cadena Collective

When Alejandra launched Cadena Collective, her mission was clear: to empower individuals through storytelling, cultura, and self-expression. But while the sales were growing, the financial systems weren’t set up to turn that promise into sustainable profit. That’s where Magda stepped in. Together, they achieved key milestones, most notably improving cost margins so the business now keeps more of every dollar earned, and renegotiating vendor terms to preserve cash for growth and paying themselves.

The Challenge

As Cadena Collective’s sales grew, Alejandra noticed a troubling disconnect: revenue was increasing, but profitability wasn’t. Despite strong demand, her bottom line remained stagnant. She realized her financial strategy wasn’t keeping pace with the business’s potential. Alejandra’s strengths were in storytelling and branding, but she lacked the time and expertise to fully understand her margins, manage cash flow, and align spending with growth goals.  Determined to unlock her company’s full potential, she sought expert support to turn sales momentum into sustainable profit.

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The Solution

Magda offered a structured, personalized approach to financial planning, equipping Alejandra with the tools to not only manage her finances but also gain a deep understanding of her business’s financial health. The process included:

• Implementing long-term financial planning, including budgeting, margin analysis, and sales projections.
• Improving cash flow by renegotiating vendor terms and recommending strategic pricing adjustments.
• Holding monthly management meetings to review KPIs, adjust budgets, and evaluate profit margins, all while incorporating scenario planning to support decision-making.

This hands-on, guided approach allowed Alejandra to navigate her business’s financial complexities with confidence. As Alejandra shared, “Working with Vanessa and her team has given me a roadmap to scale my business to whatever level I want to take it to.”

The Results

Since partnering with DCC Accounting, Cadena Collective has seen notable improvements:

• Improved Cash Flow: We empowered Cadena Collective to negotiate better vendor terms, shifting from having to pay deposits on orders to securing payment terms (credit). This change created the positive cash flow needed to fuel growth and ensure the owners could pay themselves.
• Increased Profitability: Through a focus on cost margins, Cadena Collective identified areas for cost reduction, such as eliminating unnecessary subscriptions.
• Financial Preparedness: Alejandra now participates in high-profile business programs like the Goldman Sachs 10,000 Small Businesses and the Mavericks Pitch competition, thanks to the clarity and confidence in her finances.

Magda’s proactive approach has not only optimized Cadena Collective’s profitability but has also provided Alejandra with the financial tools necessary for sustainable growth. “Working with Vanessa felt like having a guide & community – she is someone who truly understood the unique challenges of being a Latina business owner,” said Alejandra.

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