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DCC Accounting is now Magda Finance. Read the announcement
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Built for product-based businesses and ecommerce founders, the Magda app is a smart way to understand your business numbers. It’s designed to make financial data feel approachable, visual, and actionable, helping you better understand profitability, explore scenarios, build budgets, and stay connected to your business goals.
Running a product-based business means making decisions every day that impact cash flow, profitability, and growth. For many ecommerce founders, understanding business finances can feel disconnected from the creative and strategic work of building a brand. At Magda, we’ve spent years helping product-based business owners make sense of their numbers through a thoughtful framework: budgeting, profitability analysis, and financial planning.Which brings us to this moment. Magda has officially launched its very first app, offering founders a way to stay close to their numbers in a clear, approachable, and human way.
Spreadsheets have been the foundation of how we work with clients at Magda for more than a decade. They guide our monthly financial reviews, support launches and growth decisions, and quietly hold the story of a business as it evolves. Over time, those spreadsheets became a shared language between us and the founders we work with. It has guided smarter pricing, clearer cash flow conversations, and more confident growth decisions.
In those conversations, we saw an opportunity to rethink how financial information was shared and to make it something founders could return to with ease. They wanted something digestible and easier to return to between conversations.The Magda app is an extension of that work.
Every feature in the app has been shaped by years of close collaboration with product-based founders. Your questions, your pain points, your “I wish I could see this more clearly” moments all played a role. We took what works, refined it, and built something that allows you to engage with your numbers anytime in a way that feels intuitive and human.
Think of it as Excel you can understand at a glance and return to with confidence.
The app walks you through a simple and effective process.
After building a business profile you’re prompted to create a budget that reflects how your business actually operates. Detailed budget lines allow you to track revenue, expenses, and progress over time, whether you’re planning month to month or looking head.
Then, you can add your products with as much or as little detail as you need and connect the sales channels you use, such as Shopify, Amazon, or others. Instead of managing disconnected spreadsheets, your data lives in one place.
From there, everything comes together. What was once scattered across rows and columns becomes a clear, actionable view of your business on one page. Charts and graphs help translate financial data into something you can actually understand at a glance, making margins, unit economics, and break-even points easier to interpret.
After your business fundamentals are mapped out, you can begin setting goals that keep your decisions grounded and your progress visible. Not just revenue goals, but reminders of what you’re actually building toward so your bigger vision never gets lost in the data. All of this lives inside a clean, easy-to-read platform that lets you understand where your business stands in seconds.
If you’re launching a business, the Magda app is a powerful way to begin holding yourself accountable and building healthy financial habits early on. If you’re growing, it helps deepen your understanding of profitability and cash flow, and you can strengthen it by signing up for one of Magda’s plans. And if you’re already working with Magda, the app becomes a natural extension of the financial conversations we’re having.
The new year is one of the best times to realign your plans. It’s a moment where the right tools make all the difference. If you’d like to kick off the year with financial clarity, we’d love to invite you to meet the Magda app and be part of the next chapter of Magda. Sign up here for access to the app and for updates as it continues to grow alongside the founders who use it.
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